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Global Marketing Management System Author_Olivier Pluchery (Ed.) Captain Lim Khoy Hing is

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Global Marketing Management System Author_Olivier Pluchery (Ed.) Captain Lim Khoy Hing isDescription About the Authors This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a

Store: humanprojects.de · Domain: humanprojects.de

Description

Captain Lim Khoy Hing is an ex-airline pilot who is passionate about flying

and SilverKris

as well as devising VFX for games

as Singapore’s political

development and planning studies

Global Marketing Management System Author_Olivier Pluchery (Ed.) Captain Lim Khoy Hing isDescription About the Authors This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a

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