Custom Lure Apparel select "I want to send

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The Mayday Reef Rocket is our flagship topwater lure — and it earned that title the hard way

Featuring four lure compartments

and dives just enough to produce a distinctive suction sound

The Dead Sailor aquatic tee – a Mayday original

Custom Lure Apparel select "I want to sendWe're big on customs and always up for the challenge of creating you your next dream lure. From personalised lettering and decals to made to order artwork and spray jobs we're here to make it happen. Every custom lure starts with the same handcrafted timber body we use across the Mayday range, shaped and weighted to swim exactly right before a single drop of paint touches it. From there, it's over to you. Want a colourway that matches your boat? A